The Destination Sydney Surrounds North Destination Management Plan exists to guide industry on priorities, strategies and required actions that will drive the growth of the Visitor Economy at a regional level. The plan provides the foundations on which future local plans can be built and updated to provide a common vision. This document is an adaptable plan that will be reviewed annually by DSSN in consultation with Destination NSW and industry stakeholders.
NSW is the number one state in Australia for tourism. Fifty one percent of the 7.6 million international visitors to Australia visit NSW. International tourism to NSW was worth over $9.5 billion in 2016 and the spend was growing about five times faster than the domestic market. Inbound tourism is big business and vital to the visitor economy. Before you make the decision to enter into the inbound markets, you need to understand how inbound tourism works, know who is visiting Australia and ensure that your product is ‘export ready’.
The State Government has established a Regional Conferencing Unit within the Government’s tourism and major events agency, Destination NSW and have resourced the unit appropriately to deliver growth strategies and promotional plans to sell the benefits of meeting in Australia’s most geographically diverse State. This Toolkit has been especially designed for rural and regional NSW suppliers or those considering entering the business events arena to assist them in growing their business and achieving even greater success.
Destination NSW has established strong partnerships within the national and global tourism and events industries to achieve our mission to double overnight visitor expenditure by 2020 and maximise the benefits of the visitor economy for NSW. These partnerships are essential to maintaining our State's prized position as Australia's number-one visitor destination and home to the most compelling major events calendar in our nation. This guide showcases a range of partner opportunities, from cooperative marketing activities to social media and webinars.
The NSW Government has announced $13 million in regional tourism funding, available between 2016 and 2019, to support the regional tourism industry in NSW. Up to $4 million was available in 2016 – 2017. Unallocated funds during 2016 – 2017 have been rolled into this year’s program.
Regional Cooperative Tourism Marketing Program is available to undertake a Cooperative Tourism Marketing Program which will be led by Destination NSW. Available for local government, Destination Networks, tourism and sector organisations (GST registered), located or representing industry.
The Regional Conferencing Development Grants Pilot Program is designed to help stakeholders create exciting new business events for regional NSW, where unique and wonderful attractions can be integrated into compelling event experiences.
The series is designed for tourism businesses that are ready to take the next steps to become Export Ready and begin selling their product to international markets through the inbound travel trade.
Destination NSW delivers the NSW First program to assist tourism businesses around the State to develop, promote and sell their tourism products.
It includes face to face workshops and online webcasts that offer ‘how-to’ insights on a range of topics for the tourism industry, with events to be added to the calendar throughout the year.
Get Connected is Destination NSW’s website membership program. Simple and easy to use Get Connected membership is free and is open to all tourism operators within New South Wales.
With Get Connected, Destination NSW gives you the opportunity to showcase your tourism products on Destination NSW consumer websites FREE of charge and tap into over 1.8 million potential customers a month, both domestic and international – that’s 22 million people a year who are looking for tourism products.
Details of this and other online opportunities offered by Destination NSW can be found here.
Media and industry operators can search and download images for free from Destination NSW’s image library. The collection is constantly being updated and includes great images of city and regional destinations, experiences and events.