The Destination Sydney Surrounds North Destination Management Plan exists to guide industry on priorities, strategies and required actions that will drive the growth of the Visitor Economy at a regional level. The plan provides the foundations on which future local plans can be built and updated to provide a common vision. This document is an adaptable plan that will be reviewed annually by DSSN in consultation with Destination NSW and industry stakeholders. Our DMP can be downloaded as a PDF, or  should you require a printed copy, please contact admin@dssn.com.au

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DNSW Inbound Tourism Guide

NSW is the number one state in Australia for tourism. Fifty one percent of the 7.6 million international visitors to Australia visit NSW. International tourism to NSW was worth over $9.5 billion in 2016 and the spend was growing about five times faster than the domestic market. Inbound tourism is big business and vital to the visitor economy. Before you make the decision to enter into the inbound markets, you need to understand how inbound tourism works, know who is visiting Australia and ensure that your product is ‘export ready’.

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NSW Regional Conferencing Toolkit

The State Government has established a Regional Conferencing Unit within the Government’s tourism and major events agency, Destination NSW and have resourced the unit appropriately to deliver growth strategies and promotional plans to sell the benefits of meeting in Australia’s most geographically diverse State. This Toolkit has been especially designed for rural and regional NSW suppliers or those considering entering the business events arena to assist them in growing their business and achieving even greater success.

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Partner Opportunities with Destination NSW

Destination NSW has established strong partnerships within the national and global tourism and events industries to achieve our mission to double overnight visitor expenditure by 2020 and maximise the benefits of the visitor economy for NSW. These partnerships are essential to maintaining our State's prized position as Australia's number-one visitor destination and home to the most compelling major events calendar in our nation. This guide showcases a range of partner opportunities, from cooperative marketing activities to social media and webinars.

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Tourism Product Development Fund

Stream 1: Refresh and Renew Fund: offering $10,000 grants to regional tourism operators to update their product or experience. Stream 2: Experience Enhancement Fund: provides between $50,000 and $150,000 in matched funding to assist operators upgrade existing accommodation to improve their star rating, upgrade business and leisure event venues and facilities, repurpose existing infrastructure to provide new facilities or experiences not currently available within the destination, or to create new tourism attractions or experiences.

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Regional Business Event Development Fund

The Regional Business Event Development Fund grants of up to $30,000 to create, attract and support business events for regional NSW, and to motivate business event owners to incorporate regional NSW in their plans.

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Destination NSW delivers the NSW First program to assist tourism businesses around the State to develop, promote and sell their tourism products. It includes face to face workshops and online webcasts that offer ‘how-to’ insights on a range of topics for the tourism industry, with events to be added to the calendar throughout the year. Subscribe for updates.


Get Connected is Destination NSW’s website membership program. Simple and easy to use Get Connected membership is free and is open to all tourism operators within New South Wales.

With Get Connected, Destination NSW gives you the opportunity to showcase your tourism products on Destination NSW consumer websites FREE of charge and tap into over 2.4 million potential customers a month, both domestic and international – that’s 25.2 million people a year who are looking for tourism products.

During the 2017/18 financial year, Destination NSW, through visitnsw.com and sydney.comwebsites, delivered more than 7.5 million leads to the tourism industry in NSW.

To take advantage of this service, you simply register on Get Connected and enter your product information, and your details will be listed on the following websites and databases:

visitnsw.com |  Destination NSW’s primary consumer website attracts over 11 million visits a year.

sydney.com |  This international website, has market and language specific versions for the following countries: Korea, Japan, Hong Kong, Taiwan, China, Germany, New Zealand, United States, United Kingdom, Indonesia, Malaysia, India and Singapore.

australia.com |  Tourism Australia’s website delivers information to customers worldwide, and is the primary call to action in Tourism Australia’s international tourism marketing and promotional activities.

The Australian Tourism Data Warehouse (ATDW)  | A centralised database of more than 40,000 Australian tourism product and destinations, supplying NSW product to 70 plus websites including australia.com.

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The Destination NSW Content Library houses a collection of images, videos and editorial content showcasing destinations and experiences across Sydney and all regions of New South Wales.

The Content Library provides the tourism industry, travel media, government agencies and select commercial partners with a range of assets that can be used to promote New South Wales as a travel destination.

Register for the Content Library to search, select and download digital files that are ready to use

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3 part inbound strategy series

The series is designed for tourism businesses that are ready to take the next steps to become Export Ready and begin selling their product to international markets through the inbound travel trade.

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