Next time you’re considering a NSW getaway, Make it Maitland – that’s the message of the NSW Government’s latest tourism marketing campaign, in partnership with Maitland City Council, Destination Sydney Surrounds North and Destination NSW.
Destination Sydney Surrounds North, in conjunction with Destination NSW and Lake Macquarie Council, have delivered a new Lake Macquarie campaign. This campaign will run for six weeks across digital and social channels including a content partnership with travel media platform, AWOL.
Destination Sydney Surrounds North, in conjunction with Destination NSW have delivered a new Penrith campaign: Not Your Usual. Penrith is full of unexpected finds and the latest marketing campaign in partnership with Penrith City Council is set to entice potential visitors to come and explore it for themselves.
Destination NSW in partnership with Crowne Plaza, have chalked up another win for regional business events, with the Hunter Valley announced as the host location of a major conference in 2020, which is set to turbocharge the local economy and showcase the region to prospective decision makers.
The statewide DMP was identified as a key action item in the NSW Government’s Visitor Economy Industry Action Plan (VEIAP) and provides a framework and actions to deliver significant growth in the tourism industry.
The Australian Reptile Park, located in Somersby on the Central Coast, has been named the 2018 NSW Business of the Year by the state’s peak business organisation, the NSW Business Chamber. The award was presented in front of 920 guests, including NSW Premier Gladys Berejiklian, at a gala dinner at the Big Top, Luna Park in Sydney.
NSW has struck its first Memorandum of Understanding (MoU) with one of China’s largest airlines to boost tourism to Sydney and regional NSW. Minister for Tourism and Major Events Adam Marshall said China Eastern Airlines is responsible for a lucrative market share of inbound flights to Sydney and the new deal is set to grow the market even further.
Lake Macquarie will host its first ever World Surf League event in February, showcasing one of the City’s most spectacular stretches of coast to a national and international audience. Mayor of Lake Macquarie, Cr Kay Fraser, said Lake Macquarie City Council would be the naming rights sponsor for the Lake Mac City Pro Junior, which will move from Merewether Beach to Redhead Beach for the February 2019 event.
Worimi Local Aboriginal Land Council has lodged plans to develop a $14 million eco-trourism project near Lavis Lane, Williamtown as part of a strategy to develop an economically sustainable future for the organisation.
Newcastle welcomed the news of a record number of passengers touching down at Newcastle Airport on the first day of the recent Newcastle 500 Supercars event. Newcastle Airport reported more than 5,200 passengers on Friday 23 November, an 11 per cent increase on last year and a new record - despite bushfires impacting flights.
NSW wine regions will be showcased around the world and throughout the country thanks to an ambitious new $2 million marketing campaign spearheaded by the NSW Government.
Congratulations to DSSN winners: Circa 1876 Pokolbin; Emirates One & Only Wolgan Valley; Nagisa Japanese Restaurant Newcastle; Lovedale Bar Crowne Plaza Hunter Valley; Il Cacciatore Pokolbin; Baume Pokolbin; Esca Bimbadgen Restaurant Pokolbin; The Cottage Scone; Barcito Hamilton; H&H Catering Gosford and Wyong; Table 1 Expresso Merewether; Crowne Plaza Hunter Valley; Ziva Toukley; The Entrance Lake House The Entrance.
Regional tourism and local jobs are front and centre of the latest round of the Building Better Regions Fund, with regional Australia set to share in $200 million for local infrastructure and community-building projects.
The visitor economy in Western Sydney is set to grow even further following a new campaign encouraging tourists to ‘stay a little longer’ in the regions of Penrith, the Blue Mountains and Hawkesbury.
Visitor numbers to the Hunter Valley are set to rise with the launch of a new advertising campaign funded by the NSW Government in partnership with the Hunter Valley Group. The campaign named "Here's To The Good Life" was launched on the first day of Spring and is expecting positive results.
In a major development for tourism in Port Stephens, Rick Stein at Bannisters is set to open in the region later this year thanks to a $150,000 grant from the NSW Government’s Regional Tourism Fund, paving the way for a world class restaurant to attract visitors from around Australia and around the world.
Destination Sydney Surrounds North was delighted to have worked with Treetops Adventure Park in securing Product Development Funding to the region. A sky-high maze of tree houses connected by nets and slides will be the newest tourist attraction on the Central Coast following a NSW Government grant win by the Treetops Adventure Park
The Hunter region is set to welcome more international visitors, with Virgin Australia confirmed to commence direct flights to Newcastle Airport from Auckland on a seasonal basis. Federal Minister for Infrastructure and Transport, Michael McCormack, unveiled the new route in a ceremony at the airport, with the service seeing VA the first carrier to provide an international service from the upgraded Newcastle Airport terminal
DSSN has delivered some strong programs which are continuing to enhance the Visitor Economy in the region. Overall, the DSSN region’s Visitor Economy has grown a staggering 34% since 2012 and now delivers $4.63 billion worth of expenditure in the region.
Since incorporation in 2017, DSSN has secured successful funding from the State Government and Destination partners for Cooperative Marketing, Product Development, Conferencing and Events, totalling $2.5 million, in the process making a significant contribution towards the State Government’s goal of doubling overnight visitor expenditure by the year 2020.
In delivering its Destination Management Plan (DMP) for 2018, Destination Sydney Surrounds North has released a blue print for the future Hospitality Industry and Visitor Economy.
Destination Sydney Surrounds North commences 2018 with the appointment of Michael Forster as Industry Development Manager, working in tandem with General Manager Glenn Caldwell, Executive Assistant Michelle Jenkins and Industry partners to deliver on the Region’s key strategic tourism priorities.
Publicity is a major component of Destination NSW’s domestic and international marketing programs. It can be highly effective in building brand appeal, encouraging motivation to travel and delivering tactical messages around product and pricing. Destination NSW has a team of in-house publicists who coordinate activities to engage a range of different media. Programs include hosting visiting media; managing media relationships; conducting global outreach activities to pitch stories to media; implementing promotional events; and developing media resources. Find out more or make contact with the Destination NSW media team.