The NSW Government has announced changes to the state's Destination Networks to ensure the regional visitor economy is set up for continued success and receives more local resources and support. Deputy Premier and Minister for Regional NSW Paul Toole said the NSW Government was committed to growing the visitor economy of regional NSW with the right framework in place to support visitor growth, job creation, skills development and stakeholder engagement.
A new digital one-stop-shop has streamlined the process for tourism businesses and councils to apply for white on brown tourism attraction signs, creating more opportunities to showcase their destinations.
The NSW Government will invest more than $8 million in a suite of grant programs to accelerate the recovery of the NSW visitor economy as the state reopens to visitors. Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Trade and Industry Stuart Ayres said the funding would be a significant boost to the visitor economy as travel restrictions lifted.
The NSW Government today unveiled a new tourism campaign to entice visitors to the State and re-energise them to feel new. Developed by Destination NSW in consultation with the state’s visitor economy stakeholders, the ‘Feel New’ campaign showcases the abundant natural wonders and vibrant cultural experiences on offer across Sydney and NSW.
The State’s rapid rate of second dose vaccinations means that next Monday, 18 October is firming as the day that the Reopening NSW Roadmap’s 80 per cent settings will come into effect for those who are fully vaccinated. Community sport will resume, more friends and family will be reunited, and there will no longer be a cap on guests at weddings and funerals. Masks will also no longer be required in offices, and drinking while standing and dancing will be permitted indoors and outdoors at hospitality venues.
NSW has a clear path to follow out of the pandemic and lockdowns, with the roadmap for easing restrictions at the 80 per cent double dose target revealing a brighter future for the community. From the Monday after NSW hits the 80 per cent (aged 16 and over) double dose vaccination target, eased restrictions will allow those who are fully vaccinated to have up to 10 people visit their home, participate in community sport, and access hospitality venues (where drinking while standing up will be allowed indoors). All premises will operate at 1 person per 4sqm indoors, and 1 person per 2sqm outdoors.
The NSW Government is amping up the State’s live music scene once again with the return of Great Southern Nights in March and April 2022. ARIA-award winning indie pop artist Amy Shark and Yolngu rapper Baker Boy join Jessica Mauboy, Jimmy Barnes, Missy Higgins and Peking Duk as the first artists of the line-up, with shows to be held from 18 March to 10 April 2022
Stay-at-home orders for adults who have received both doses of the COVID-19 vaccine will be lifted from the Monday after NSW passes the 70 per cent double vaccination target, under the roadmap to freedom. The roadmap is subject to further fine-tuning and health advice if circumstances change drastically or if cases within a designated area remain too high.
The NSW Government has partnered with Restaurant & Catering Australia and social media giant Facebook to deliver a suite of free, new skills development and training programs designed for individuals and businesses engaged in the State’s visitor economy The programs, delivered by Destination NSW, will be offered to individuals and businesses wishing to upgrade their customer service skills and enhance their social media capability.
The joint NSW Government and Commonwealth JobSaver program will be significantly boosted to give greater support to businesses and individuals impacted by the extended lockdown. JobSaver payments will now be available to businesses with an annual turnover of between $75,000 and $250 million, up from $50 million, which have experienced a revenue decline of 30 per cent or more
The NSW Government is providing targeted support for the state’s accommodation sector to ease the pain of lost bookings over the winter school holiday period. The cash-flow boosting funding will enable eligible accommodation premises that have lost room nights between 25 June and 11 July inclusive to apply for grants up to $5,000. Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said this $26 million initiative was critically important for accommodation providers with occupancy rates plummeting over the past month
The NSW Government has announced a comprehensive economic support package worth billions of dollars aimed at helping businesses and people right across the state fight through the current COVID-19 lockdown. The commitment will now be up to $5.1 billion, including more than $1 billion from the Commonwealth as part of a business and employee support program.
NSW communities impacted by the 2019-20 Black Summer bushfires will benefit from $283 million in funding for 195 projects through Stage Two of the Bushfire Local Economic Recovery Fund. Minister for Emergency Management David Littleproud said the $283 million announced today will continue the bushfire recovery efforts.
The NSW Government today announced a major new grants package and changes to the Dine & Discover program to help tens of thousands of small businesses and people across NSW impacted by the current COVID-19 restrictions. The package includes grants of between $5,000 and $10,000 for small businesses, payroll tax deferrals for all employers, an extension of the Dine & Discover program to 31 August and the ability for people to use Dine & Discover vouchers for takeaway delivered directly to their home by the venue itself.
Big ticket tourism attractions that will put regional towns on the map and improve accessibility for people with disability are set to receive a significant funding boost, thanks to the NSW Government. The new $30 million Regional Tourism Activation Fund will deliver new or upgraded tourism infrastructure as well as improve accessibility and inclusion for people with disability.
Regional visitor economies are on the road to recovery, and the Destination NSW and Roy Morgan Weekly Visitor Tourism Tracking Index shows that the total number of visitors across regional NSW is approximately 20 per cent above the where we were at mid-October last year. Ettalong Beach on the Central Coast was awarded 'Most compelling Itinerary' Judges Choice Award as part of Business NSW Top Tourism Town Award this week.
The NSW Government has today announced jobseekers across the state will have access to free hospitality training to address growing skills shortages in the regional hospitality industry. A partnership between the NSW Government and Clubs NSW will be piloted in clubs across the Upper Hunter, giving unemployed locals an opportunity to reskill for a job in a club. NSW Deputy Premier John Barilaro said COVID-19 had intensified an already-acute skills shortage for jobs, with local unemployment and a lack of overseas workers such as chefs, bar attendants and kitchenhands.
The New South Wales Hunter region will benefit from a $95,000 investment to help local hospitality job seekers back into work, as part of the Australian Government’s Local Recovery Fund. The Local Recovery Fund is an important part of the Local Jobs Program, which is being expanded as part of the 2021-22 Federal Budget. A hospitality mentoring and employment project run by Smart Training and Consulting Group in the Hunter region is part of the first release of 15 local employment projects funded under the program.
The New South Wales visitor economy will get a boost through two new industry support and marketing programs. Applications are open for the $5.5 million Business Events Industry Support package and $1 million Tourism Industry Marketing Support package through the NSW Government’s tourism and major events agency Destination NSW and Sydney’s business events bidding specialists BESydney.
Attracting major sporting, music and cultural events to the Central Coast is becoming easier thanks to $20 million now on offer through the NSW Government’s Regional Events Acceleration Fund. Parliamentary Secretary for the Central Coast and Member for Terrigal Adam Crouch said the Regional Events Acceleration Fund targets events that increase visitation, expenditure and length of visitor stays.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres today announced Ms Christine McLoughlin as the new Chair of Destination NSW and thanked outgoing Chair John Warn for his service.
The Tourism Grants for Indigenous Business funding round aims to increase the number of Indigenous-owned tourism products available in the market. This grant round will support Indigenous-owned tourism businesses and Indigenous-owned community organisations to plan for or grow their new/existing tourism businesses within the tourism sector
Major sporting, music and cultural events are coming to regional NSW and existing shows will be bigger and better than ever, thanks to a new NSW Government funding program that will help showcase towns internationally and boost local economies. Deputy Premier John Barilaro announced the $20 million Regional Events Acceleration Fund, which opens today, will provide grants to boost major events in regional areas, creating valuable jobs for locals.
The bushfire crisis made for a tough start to 2020 and the situation for the business events sector has become more challenging and complicated by the global COVID-19 pandemic. With international business currently on hold, the recovery of Australia’s business events industry will be led by businesses and associations choosing to hold events in Australia.
The NSW Government is giving the State’s visitor economy a $6 million boost through funding and marketing programs to turbocharge Sydney and regional economies and create more jobs. Three funding streams to support regional businesses engaged in the visitor economy open today, while an expanded multi-channel tourism campaign profiling Greater Sydney includes a new television commercial launched over the weekend during the Australian Open.
A new roadmap outlines the NSW Government’s bold plan to make NSW the premier visitor economy of the Asia-Pacific by 2030. Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres launched the Visitor Economy Strategy 2030 today to aid recovery and turbocharge visitor economy growth through securing world-class events, boosting regional visitation and building new tourism icons and visitor experiences for the future.
Pubs and small bars across the state will be able to use footpaths and public spaces to ensure customers can enjoy a day or night out in a covid-safe way this summer from 1 December 2020. Planning and Public Spaces Minister Rob Stokes said the alfresco dining trial that has breathed life back into The Rocks and Darling Harbour will now be made available to all of NSW.
Some of Australia’s biggest names in music including Guy Sebastian, Amy Shark and Ocean Alley are headlining a new tourism campaign encouraging Australians to support regional NSW communities by taking a road trip. Six high-profile artists have filmed their own road trip adventures across NSW for a six-part web series leading a NSW Government campaign that inspires travellers to hit the road and help local visitor economies bounce back.
NSW residents will be given $100 worth of digital vouchers that can be used at eateries and on arts and tourism attractions across NSW as part of a flagship $500 million program to help business, stimulate the State’s economy and support local jobs. Treasurer Dominic Perrottet said the $500 million Out & About program was designed to boost businesses hit hard by the pandemic, by encouraging people to get out and enjoy the best of NSW.
The state’s peak business organisation, Business NSW, has welcomed Greg Binskin as its new Executive Manager of Tourism. “We know how hard the tourism industry is suffering and Greg’s appointment is an important one for businesses across the state,” said Business NSW Chief Executive Nola Watson. “Greg is well-respected within the industry, has a balanced set of skills across both private and public enterprise, and has held general manager positions at a number of destination marketing organisations.
The Morrison Government is continuing to support trade, tourism and investment in the 2020-21 Budget as part of Australia’s Economic Recovery Plan to get more Australians into jobs. With one in 13 jobs reliant on tourism, our Government has provided billions of dollars in economic support including through JobKeeper and the cash flow boost which provided tax credits of up to $100,000 to sustain small and medium sized businesses.
The NSW Government will fund 12 Diploma of Event Management scholarships to help upskill and create more job opportunities for those living in regional communities across the state. Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the initiative is part of the NSW Government’s $6 million Regional Conferencing Strategy and Action Plan, which includes a partnership with Meetings & Events Australia (MEA).
Music festivals, art installations, sporting events and a coastal headland walking trail are among 95 projects to receive a share in more than $7 million in funding support for communities in fire-affected regions across Australia. This is the third funding announcement under the $10 million Regional Tourism Bushfire Recovery Grants program, following $825,000 for 34 events and projects announced since June to encourage visitors back into fire-affected communities.
The Australian Government has today announced a $2.7 million boost for agricultural field days to ensure they can continue to showcase innovation and support regional communities after the pandemic. Deputy Prime Minister and Minister for Infrastructure, Transport and Regional Development Michael McCormack said the funding is part of an overall $39 million commitment to help show societies and field days deal with cash-flow pressures caused by COVID-19 cancellations.
The NSW Government will deliver critical relief to the State’s commercial fishing, aquaculture and charter boat industries with Minister for Agriculture Adam Marshall today announcing $9 million in direct industry support. Mr Marshall said it had been a challenging year for the State’s seafood sector, with devastating bushfires and COVID-19 taking a toll on industry.
The NSW Government has today committed an initial $1 million in funding as part of the next steps to tackle beach erosion at Stockton Beach in Newcastle. The Deputy Premier and Minister responsible for resources John Barilaro said this commitment follows the inaugural meeting of the Deputy Premier’s Stockton Beach Taskforce, which was held remotely earlier this month.
It will soon be even easier to enjoy the spectacular natural environment at Glenrock State Conservation Area (SCA) with a $1.8 million program to improve access and facilities. Environment Minister Matt Kean said the funding boost for the area was aimed at delivering high quality walking tracks and visitor facilities.
A new music event will bring 1,000 COVID-safe gigs to Sydney and regional NSW in November, giving Australian artists a welcome boost and turbocharging live music venues across the state. Great Southern Nights is a NSW Government initiative delivered by its tourism and major events agency Destination NSW in partnership with the Australian Recording Industry Association (ARIA) to support the recovery of the live music, entertainment and hospitality industries.
NSW small and medium exporters will benefit from almost $13 million in support programs aimed at creating jobs and supporting the regions, including a $10,000 Exporter Assistance Grant. Deputy Premier and Minister for Regional NSW, Industry and Trade John Barilaro said the Government was investing in the regions and reinvigorating export industries impacted by COVID-19.
New South Wales regions and tourism businesses are set to receive a major boost from tomorrow with the easing of travel restrictions, as the Government revealed NSW residents took almost 2 million international leisure trips worth $16.7 billion last year.
Nature lovers and regional economies are set to benefit as NSW national parks get ready to welcome holiday visitors back into campgrounds, ahead of the June long weekend. Environment Minister Matt Kean said he expected many travelers would be dusting off their tents and vans and heading to the great outdoors now that regional travel was back on the table - but booking ahead is essential.
NSW residents will be able to take a holiday anywhere in NSW from next month, with intra-state travel restrictions to be lifted from Monday 1 June, 2020. Premier Gladys Berejiklian and Deputy Premier John Barilaro said NSW citizens will be able take recreational trips across NSW, as long as they maintain social distancing and good hygiene.
The Federal Government has announced a $17.6 billion stimulus package, as a response to the significant economic challenges posed by the spread of COVID-19. The package will include $1 billion to support those sectors, regions and communities that have been disproportionately affected by the economic impacts of COVID-19, including those heavily reliant on tourism, agriculture and education.
Congratulations to DSSN Winners: Fairmont Resort & Spa; The Australian Reptile Park; and Margan Wines & Restaurant - all who won awards at the recent Australian Tourism Awards.
Last month’s inaugural Destination Sydney Surrounds North Industry Forum provided a timely opportunity for stakeholders throughout DSSN to share thoughts on the challenges ahead and for DSSN to recognise the achievements of stakeholders over the past year through the inaugural DSSN Chair Awards. Our personal congratulations go to all nominees and recipients for their professionalism, initiatives, and consistency in delivering excellence in customer experience.
Regional communities – in particular those affected by bushfires and drought – can now apply for $1 million worth of grants to deliver events that attract visitors and provide an economic boost to local businesses. The NSW Government, through its tourism and major events agency Destination NSW, today opened the Regional Event Fund as part of the NSW Government’s $10 million Tourism Recovery package through two streams: the Flagship Event Fund and a new Micro Event Fund
Under this program, $10 million will be provided for bespoke events, concerts, festivals and/or other visitor attractions (such as art installations and tourist walks) in fire affected regions to assist the recovery effort. The aim is to support initiatives in fire affected areas that celebrate what’s unique about that local community to give international and/or domestic visitors a reason to visit and return, bringing the economic benefits of tourism, but also providing the community with a positive focus in the wake of the fires.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres has today announced the appointment of Steve Cox as the new CEO of Destination NSW. Mr Cox, who has been the Managing Director at Dymocks Retail for the past eight years and enjoyed a distinguished career in the retail industry, will lead the Government agency responsible for driving the NSW tourism and major events sector. Mr Ayres said that Mr Cox’s appointment would provide Destination NSW with fresh impetus as the agency builds on the State’s reputation as the No.1 destination for domestic and international tourists.
NSW tourism will receive a welcome boost through a Tourism Recovery package to encourage visitation to NSW, fund new local events and assist tourism businesses to develop, promote and sell their tourism products. The first phase of the plan launches with a new community-driven campaign – Now’s The Time To Love NSW – urging travellers to book a getaway which gives back. Minister for Jobs, Investment and Tourism Stuart Ayres said the new campaign, developed by the state’s tourism and major events agency Destination NSW, taps into the outpouring of public support in the wake of the bushfires.
#RecoveryWeekend is a new campaign encouraging people to spend their tourism dollars in New South Wales (NSW) in 2020. Across Australia, and especially in our state of NSW, it’s been an extraordinarily difficult start to 2020 with so many affected by the bushfire crisis. It’s impacting our tourism industry, with many cancelling their holiday plans. It’s time to tell travellers that NSW is open for business and ready to welcome tourists. In NSW, we are urging people to take a #RecoveryWeekend – to simultaneously recharge holidaymakers’ batteries and help communities recover and rebuild, too.
The NSW Government’s Tourism Recovery package is a multi-faceted program that will encourage visitation to NSW, fund new local events and assist tourism businesses to develop, promote and sell their tourism products. The first phase of the package is a new community-driven campaign – Now’s The Time To Love NSW – led by Destination NSW which urges travellers to book a getaway that gives back and generates authentic, real-time imagery of NSW’s many holiday destinations.
Australia’s first World Surf League Qualifying Series 3000 rated event will be held at Avoca Beach on NSW’s Central Coast from 25th February to 1st March. The Vissla Central Coast Pro is in its fourth year and is set to draw in hundreds of competitors from across the globe along with surf-loving spectators watching the action from the sand.
Congratulations to DSSN Winners: Nagisa Japanese Restaurant, Grain Store Newcastle, Circa 1876, Il Cacciatore Restaurant, Seasalt Crowne Plaza Terrigal Pacific, The Valley Restaurant, Esca Bimbadgen Restaurant, The Wild Herring at The Anchorage Hotel & Spa, Battlesticks Bar, The Cottage, Crowne Plaza Hunter Valley, Peterson House, The Convent, Sprout Catering.
Congratulations to the following winners at the recent Regional Tourism Awards: Australian Reptile Park Central Coast, Oakvale Wildlife Park Port Stephens, Hunter Valley Gardens, Ask Roz Blue Mountains, Crowne Plaza Hunter Valley, Beyond Ballooning Hunter Valley, Blacksmiths Beachside Holiday Park Lake Macquarie and Blueberry Hills on Comleroy, Hawkesbury.
Congratulations to the following winners at the recent NSW Tourism Awards: Crowne Plaza Hunter Valley, Fairmont Resort and Spa Blue Mountains, Crowne Plaza Terrigal Pacific, Rydges Newcastle, The Lovedale Bar Hunter Valley and Ubika Spa and Wellness in Leura.
NSW international visitation smashes $11 billion record NSW received a record $11 billion in international visitor expenditure, according to the latest International Visitor Survey results and continues to lead the country in attracting international visitors.
Next time you’re considering a NSW getaway, Make it Maitland – that’s the message of the NSW Government’s latest tourism marketing campaign, in partnership with Maitland City Council, Destination Sydney Surrounds North and Destination NSW.
Destination Sydney Surrounds North, in conjunction with Destination NSW and Lake Macquarie Council, have delivered a new Lake Macquarie campaign. This campaign will run for six weeks across digital and social channels including a content partnership with travel media platform, AWOL.
Destination Sydney Surrounds North, in conjunction with Destination NSW have delivered a new Penrith campaign: Not Your Usual. Penrith is full of unexpected finds and the latest marketing campaign in partnership with Penrith City Council is set to entice potential visitors to come and explore it for themselves.
Destination NSW in partnership with Crowne Plaza, have chalked up another win for regional business events, with the Hunter Valley announced as the host location of a major conference in 2020, which is set to turbocharge the local economy and showcase the region to prospective decision makers.
The statewide DMP was identified as a key action item in the NSW Government’s Visitor Economy Industry Action Plan (VEIAP) and provides a framework and actions to deliver significant growth in the tourism industry.
The Australian Reptile Park, located in Somersby on the Central Coast, has been named the 2018 NSW Business of the Year by the state’s peak business organisation, the NSW Business Chamber. The award was presented in front of 920 guests, including NSW Premier Gladys Berejiklian, at a gala dinner at the Big Top, Luna Park in Sydney.
NSW has struck its first Memorandum of Understanding (MoU) with one of China’s largest airlines to boost tourism to Sydney and regional NSW. Minister for Tourism and Major Events Adam Marshall said China Eastern Airlines is responsible for a lucrative market share of inbound flights to Sydney and the new deal is set to grow the market even further.
Lake Macquarie will host its first ever World Surf League event in February, showcasing one of the City’s most spectacular stretches of coast to a national and international audience. Mayor of Lake Macquarie, Cr Kay Fraser, said Lake Macquarie City Council would be the naming rights sponsor for the Lake Mac City Pro Junior, which will move from Merewether Beach to Redhead Beach for the February 2019 event.
Worimi Local Aboriginal Land Council has lodged plans to develop a $14 million eco-trourism project near Lavis Lane, Williamtown as part of a strategy to develop an economically sustainable future for the organisation.
Newcastle welcomed the news of a record number of passengers touching down at Newcastle Airport on the first day of the recent Newcastle 500 Supercars event. Newcastle Airport reported more than 5,200 passengers on Friday 23 November, an 11 per cent increase on last year and a new record - despite bushfires impacting flights.
NSW wine regions will be showcased around the world and throughout the country thanks to an ambitious new $2 million marketing campaign spearheaded by the NSW Government.
Congratulations to DSSN winners: Circa 1876 Pokolbin; Emirates One & Only Wolgan Valley; Nagisa Japanese Restaurant Newcastle; Lovedale Bar Crowne Plaza Hunter Valley; Il Cacciatore Pokolbin; Baume Pokolbin; Esca Bimbadgen Restaurant Pokolbin; The Cottage Scone; Barcito Hamilton; H&H Catering Gosford and Wyong; Table 1 Expresso Merewether; Crowne Plaza Hunter Valley; Ziva Toukley; The Entrance Lake House The Entrance.
Regional tourism and local jobs are front and centre of the latest round of the Building Better Regions Fund, with regional Australia set to share in $200 million for local infrastructure and community-building projects.
The visitor economy in Western Sydney is set to grow even further following a new campaign encouraging tourists to ‘stay a little longer’ in the regions of Penrith, the Blue Mountains and Hawkesbury.
Visitor numbers to the Hunter Valley are set to rise with the launch of a new advertising campaign funded by the NSW Government in partnership with the Hunter Valley Group. The campaign named "Here's To The Good Life" was launched on the first day of Spring and is expecting positive results.
In a major development for tourism in Port Stephens, Rick Stein at Bannisters is set to open in the region later this year thanks to a $150,000 grant from the NSW Government’s Regional Tourism Fund, paving the way for a world class restaurant to attract visitors from around Australia and around the world.
Destination Sydney Surrounds North was delighted to have worked with Treetops Adventure Park in securing Product Development Funding to the region. A sky-high maze of tree houses connected by nets and slides will be the newest tourist attraction on the Central Coast following a NSW Government grant win by the Treetops Adventure Park
The Hunter region is set to welcome more international visitors, with Virgin Australia confirmed to commence direct flights to Newcastle Airport from Auckland on a seasonal basis. Federal Minister for Infrastructure and Transport, Michael McCormack, unveiled the new route in a ceremony at the airport, with the service seeing VA the first carrier to provide an international service from the upgraded Newcastle Airport terminal
DSSN has delivered some strong programs which are continuing to enhance the Visitor Economy in the region. Overall, the DSSN region’s Visitor Economy has grown a staggering 34% since 2012 and now delivers $4.63 billion worth of expenditure in the region.
Since incorporation in 2017, DSSN has secured successful funding from the State Government and Destination partners for Cooperative Marketing, Product Development, Conferencing and Events, totalling $2.5 million, in the process making a significant contribution towards the State Government’s goal of doubling overnight visitor expenditure by the year 2020.
In delivering its Destination Management Plan (DMP) for 2018, Destination Sydney Surrounds North has released a blue print for the future Hospitality Industry and Visitor Economy.
Destination Sydney Surrounds North commences 2018 with the appointment of Michael Forster as Industry Development Manager, working in tandem with General Manager Glenn Caldwell, Executive Assistant Michelle Jenkins and Industry partners to deliver on the Region’s key strategic tourism priorities.
Publicity is a major component of Destination NSW’s domestic and international marketing programs. It can be highly effective in building brand appeal, encouraging motivation to travel and delivering tactical messages around product and pricing. Destination NSW has a team of in-house publicists who coordinate activities to engage a range of different media. Programs include hosting visiting media; managing media relationships; conducting global outreach activities to pitch stories to media; implementing promotional events; and developing media resources. Find out more or make contact with the Destination NSW media team.