News & Media



NSW Wine Regions To Be Showcased Around The World In New Campaign

NSW wine regions will be showcased around the world and throughout the country thanks to an ambitious new $2 million marketing campaign spearheaded by the NSW Government.

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2018 Restaurant and Catering Industry Awards

Congratulations to DSSN winners: Circa 1876 Pokolbin; Emirates One & Only Wolgan Valley; Nagisa Japanese Restaurant Newcastle; Lovedale Bar Crowne Plaza Hunter Valley; Il Cacciatore Pokolbin; Baume Pokolbin; Esca Bimbadgen Restaurant Pokolbin; The Cottage Scone; Barcito Hamilton; H&H Catering Gosford and Wyong; Table 1 Expresso Merewether; Crowne Plaza Hunter Valley; Ziva Toukley; The Entrance Lake House The Entrance.

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Regional Tourism And Jobs The Big Winner In New Funding Round

Regional tourism and local jobs are front and centre of the latest round of the Building Better Regions Fund, with regional Australia set to share in $200 million for local infrastructure and community-building projects.

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Wake Up In The West Tourism Campaign

The visitor economy in Western Sydney is set to grow even further following a new campaign encouraging tourists to ‘stay a little longer’ in the regions of Penrith, the Blue Mountains and Hawkesbury.

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Hunter Valley - New Cooperative Marketing Campaign

Visitor numbers to the Hunter Valley are set to rise with the launch of a new advertising campaign funded by the NSW Government in partnership with the Hunter Valley Group. The campaign named "Here's To The Good Life" was launched on the first day of Spring and is expecting positive results.

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Rick Steins At Bannisters To Open In Port Stephens

In a major development for tourism in Port Stephens, Rick Stein at Bannisters is set to open in the region later this year thanks to a $150,000 grant from the NSW Government’s Regional Tourism Fund, paving the way for a world class restaurant to attract visitors from around Australia and around the world.

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Treetops Adventure Park Nets Tourism Grant Win

Destination Sydney Surrounds North was delighted to have worked with Treetops Adventure Park in securing Product Development Funding to the region. A sky-high maze of tree houses connected by nets and slides will be the newest tourist attraction on the Central Coast following a NSW Government grant win by the Treetops Adventure Park

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Newcastle To Welcome International Flights

The Hunter region is set to welcome more international visitors, with Virgin Australia confirmed to commence direct flights to Newcastle Airport from Auckland on a seasonal basis. Federal Minister for Infrastructure and Transport, Michael McCormack, unveiled the new route in a ceremony at the airport, with the service seeing VA the first carrier to provide an international service from the upgraded Newcastle Airport terminal

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New premier Hunter Coast adventure boat experience

With support from DSSN, CoastXP was able to secure funding via the Regional Tourism Fund. The Fund is part of the Government’s record commitment of $43 million over four years and provides investment into the regional visitor economy on a matched dollar-for-dollar basis.

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Large scale incentive group visits Port Stephens

6,600 delegates from China and Taiwan, all employees from Jeunesse; a global health and beauty care company, made this trip to Sydney and Port Stephens in May. This visit was worth an estimated $750K to the local Visitor Economy.

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Japanese TV show visits Blue Mountains

Two TV presenters from well known Japanese show, Good Morning Call, paid a visit to the Blue Mountains in April this year. Featured on Japanese TV were scenes from Megalong Valley, Wolgan Valley and the Three Sisters. Good Morning Call has an estimated 6.5million viewers.

Good Morning Call


DSSN - 12 months on

Since incorporation in 2017, DSSN has secured successful funding from the State Government and Destination partners for Cooperative Marketing, Product Development, Conferencing and Events, totalling $2.5 million, in the process making a significant contribution towards the State Government’s goal of doubling overnight visitor expenditure by the year 2020.

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Release of DSSN Destination Management Plan

In delivering its Destination Management Plan (DMP) for 2018, Destination Sydney Surrounds North has released a blue print for the future Hospitality Industry and Visitor Economy.

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Driving the Visitor Economy

Destination Sydney Surrounds North commences 2018 with the appointment of Michael Forster as Industry Development Manager, working in tandem with General Manager Glenn Caldwell, Executive Assistant Michelle Jenkins and Industry partners to deliver on the Region’s key strategic tourism priorities.

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Publicity is a major component of Destination NSW’s domestic and international marketing programs. It can be highly effective in building brand appeal, encouraging motivation to travel and delivering tactical messages around product and pricing. Destination NSW has a team of in-house publicists who coordinate activities to engage a range of different media. Programs include hosting visiting media; managing media relationships; conducting global outreach activities to pitch stories to media; implementing promotional events; and developing media resources. Find out more or make contact with the Destination NSW media team.

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