International Trade

Australia’s Hunter Region is a diverse and captivating destination that showcases the very best of New South Wales. Rich in character and contrast, the region invites visitors to explore a collection of unique places — from the rolling vineyards and world-class wineries of the Hunter Valley to the sweeping sand dunes and pristine beaches of Port Stephens.

This trade brochure has been developed to introduce our wholesale and inbound trade partners to the full spectrum of export-ready tourism experiences across the Hunter. As a region, we’re proud to present a wide range of commissionable product — accommodation, tours, attractions, and experiences — all backed by a strong commitment to quality, sustainability, and accessibility.

Conveniently located just over two hours north of Sydney and serviced by Newcastle Airport, the Hunter Region is perfectly placed for short escapes or extended itineraries. It’s a region where nature, culture, and adventure combine — where visitors can connect with local stories, encounter wildlife in the wild, enjoy authentic food and wine experiences, and discover landscapes that stretch from coast to countryside.

From the eco certified Central Coast to the vibrant coastal city of Newcastle and the tranquil shores of Lake Macquarie. As well as the historic streets of Maitland, the equine heartland of the Upper Hunter and the rugged beauty of Dungog — this is a destination where every corner has something remarkable to offer.

We are excited to welcome you to the Hunter and invite you to discover the experiences that will inspire your clients and elevate your itineraries. Together, let’s showcase a truly unforgettable slice of real Australia.. 

Christina Tulloch, Chair

Destination Sydney Surrounds North