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Christina Tulloch - Director

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Christina is the great granddaughter of the original founder of Tulloch Wines and is the fourth generation of the family to be involved in the business in her capacity as CEO.

Christina joined Tulloch in 2003 looking for a change in career after holding the position of Public Relations Manager for Murdoch Magazines, where she was responsible for the publicity for Australia’s highest circulating magazines of the time.

Initially working part time at cellar door, Christina soon discovered a deep love of the wine industry, the personalities within it, and the lifestyle revolving around food and wine.

Christina is an active member of the Australian Wine industry, having held various roles on national and regional bodies and is currently the (first female) President of the Hunter Valley Wine & Tourism Association. The HVWTA is a not for profit, membership organisation responsible for destination and wine marketing, advocacy, technical and business support for all facets of the Hunter Valley wine and tourism industries from viticulture through to winemaking and tourism and wine promotion.

Christina has grown Tulloch Wines into an enormously successful direct-to-consumer wine company with a focus on edutainment to bring her love of wine to the people. She has been instrumental in championing the brand philosophy of wine, your way and is a leader in the areas of wine tourism and its associated ‘experience economy’ through her dedication to creating experiences that reach beyond the bottle, creating better lives of wine, food, family, and friends.

Christina is married to a Texan, and lives in Newcastle, NSW with her husband, two young children and golden Labrador. She is a Chardonnay devotee with a love of all thing’s food and wine.